Brand Archetypes Quizz

We all connect with personalities, not features or benefits.
Uncover the archetype that resonates with your brand's spirit. Simply fill out our form and let the adventure begin.

01 We value people who are*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Resourceful and inventive
B
Modest and humble
C
True and trustworthy
D
Innovative and visionary
E
Lively and loving
F
Self-sustaining and sure
G
Extraverted and fun
H
Clever and ingenious
I
Kindhearted and empathic
J
Intelligent and sharp
K
Diplomatic and insightful
L
Reliable and diligent

02 We pride ourselves on*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Maintaining a strong team-spirit
B
Being miracle-workers
C
Having a strong, positive impact
D
Fostering growth and progress
E
Defending and preserving life
F
Building on past successes
G
Doing things our own way
H
Our ability to build rapport
I
Putting imagination into motion
J
Compassion for the world
K
Overcoming challenges
L
Being the best in the industry

03 Our founder(s) believed*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
The answers are there. It's up to us to find them.
B
We are industry leaders.
C
Discover what makes you tick; follow that.
D
Be the change you wish to see in the world.
E
Do unto others as you would have them do unto you.
F
Live your mission with fire and passion.
G
Make the world a better place for everyone.
H
Blaze your own path.
I
Life is a journey. Make it fun.
J
The world is a neighborhood. Now let's make it a family.
K
Show them something they have never seen before.
L
We are stewards; this is our responsibility.

04 We help others feel*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Knowledgable
B
Delighted
C
Spontaneous
D
Kindly
E
Captivating
F
Secure and self-assured
G
Secure and safe
H
Inventive and capable
I
Competent
J
Independent
K
Attractive
L
Galvanized and motivated

05 Our offering helps people*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Take charge
B
Inspire change
C
Celebrate
D
Serve and protect
E
Shake things up
F
Make the world better
G
Find romance or connection
H
Define themselves
I
Pioneer new worlds
J
Feel belonging
K
Learn and grow
L
Succeed

06 We want to be valued for our*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Healing we bring to the world
B
Putting their dreams within reach
C
Fresh approach
D
Understanding and proficiency
E
Distinguished example
F
Fortitude and heart
G
Exciting inventions
H
Easy-going, friendly way
I
Warm, down-home feeling
J
Honorable reliability
K
Revolutionary ideas
L
Impeccable taste

07 People use our type of products/services to*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Refresh
B
Succeed
C
Move people emotionally
D
Lead the way
E
Deepen connections with others
F
Feel normal
G
Own responsibility
H
Nurture and support
I
Educate or improve understanding
J
Define and proclaim themselves
K
Dream and collaborate
L
Have fun or delight

08 Our product/service is associated with*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Shattering the status quo
B
Appealing to the senses
C
Wholeness and wellness
D
Being among of the elite
E
Your artistic side
F
Smiles and laughter
G
Savvy people in the know
H
The wilderness
I
That "down home" feeling
J
Making dreams come true
K
Friends and family
L
Sports and athletics

09 Our product/service differs from others because it*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
Offers a great value
B
Is rugged and durable
C
Unearths inner strength
D
Promises top-quality
E
Means crème de la crème
F
Improves health and well-being
G
Holds to higher standards
H
Breaks from the monotony
I
Supports compassion for one another
J
Provides a fun escape
K
Feels fashionable and contemporary
L
Helps to define and realize vision

10 If our product or organization were a person, it would be*

Select 3 choices Rate on a scale of 1 to 3. 1 = first choice, 2 = second choice and 3 = third choice.

A
A clown or prankster
B
A fellow peer
C
A mysterious shaman
D
A law-abiding citizen
E
King of the World
F
Generous and nurturing
G
Strong and resilient
H
An outrageous rogue
I
A champion
J
A inspired performer or artist
K
An advisor
L
A superstar
30 answers left