Workshop Brand Platform
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Dive into the core of brand strategy with our intensive and practical "Brand Platform" workshop. Whether you are an entrepreneur, a marketing project manager, or a designer, this workshop is designed to help you develop and strengthen your brand in a meaningful and sustainable way.
What You Will Learn:
Welcome
- Introduction and objectives of the workshop.
Minimum Viable Brand
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First Branding Lesson by Steve Jobs:
- An inspiring lesson on the fundamentals of branding.
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The MVB: Minimum Viable Brand:
- Understand the essential elements to launch a brand.
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The Blazon Method: Marcel Agency:
- Discover an innovative approach to define your brand.
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But How Operationally?:
- Practical application of the concepts learned.
Workshop Part #1: Get the SWAG
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Iconography: Swag Doc by The Family:
- Learn the importance of iconography in building your brand platform.
Workshop Part #2: Who are you?
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20yr Roadmap (30min):
- Plan your brand’s trajectory over 20 years.
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Start with Why:
- Define your brand's purpose.
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Brand Values (60-90min):
- Identify and incorporate your brand’s core values.
Tone of Voice
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IKEA Tone of Voice:
- Case study on IKEA's distinctive tone of voice.
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Branding Expressions: William Painter:
- Analysis of unique brand expressions.
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Branding Expressions: Mac vs PC:
- Comparison of communication strategies.
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Branding Expressions: DSC:
- Case study on Dollar Shave Club.
Workshop Part #3: Be Different
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Have You Met F.R.E.D? (45min):
- A tool to differentiate your brand.
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Brand Archetypes (10min):
- Understand and use brand archetypes.
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Personality Sliders (30min):
- Define your brand’s personality.
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Competitive Mapping (30min):
- Analyze and position your brand against competitors.
When data meets creativity to drive visionary marketing
Together
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